Amazon Dash Cart Accessibility

As the first UX Design Intern on the Grocery Ads & In-Store Experience (GRAISE) team, I led the accessibility design initiative for Amazon Dash Cart, focusing on improving the shopping experience for customers with low and declining vision.

I conducted in-person mixed-method research with 14 shoppers to uncover accessibility pain points and observe real-world cart interactions. From these findings, I defined the scope to prioritize low-vision accessibility and aligned opportunities with customer needs, business goals in the given 10 week timeline for a near-team win (3-6 months).

Partnering with PMs, UX Researchers, Engineers, Industrial Designers, and Accessibility Advocates across Amazon, I translated insights into implementable solutions, including the ability for customers to adjust font sizes, contrast levels, and audio volume directly on the cart display. These solutions addressed not just permanent accessibility needs but also situational ones (e.g., forgetting reading glasses or shopping under bright glare).

To ensure broader validation, I supported User Acceptance Testing with over 50 shoppers in live store environments, collecting feedback that directly informed iterative refinements.

A key outcome of my work was the creation of a Typography Scaling Framework, which standardized text scaling across Dash Cart interfaces. The framework reduced development and testing time from ~12 weeks to under 2, eliminated redundant manual checks, and simplified scaling rules for future designers, making accessibility an integral part of every design rather than an afterthought.

I also explored future-facing interaction concepts such as gesture controls, voice guidance, and multilingual support to guide next-phase personalization initiatives.

By embedding accessibility at the system level, this project set a scalable foundation for inclusive design across Dash Cart and future in-store experiences.